Bitcoin Legacy: Securing Your Block of Generational Wealth

Welcome back to Mind Over Money. I'm Kevin Cook, your field guide and storyteller for the fascinating arena of Behavioral Economics.

In this episode, I sat down with a Wall Street veteran who now spends his days helping high-net-worth individuals, families, and business owners to secure their Bitcoin for optimal inheritance planning, loans, and legacy solutions.

Trey Sellers has worked for Deloitte, Goldman Sachs, and MetLife where he specialized in technology consulting and back-office systems. At the investment bank Truist, he worked on the capital markets trading floor running risk analysis and P&L models for multi-asset institutional portfolios.

Trey is now a Vice President of Sales for a company called Unchained.

Unchained offers a suite of financial and custody services designed to, in their words, "protect your bitcoin with cold storage -- that you control." Clients also get access to other services including trading, inheritance planning, loans, and Bitcoin IRAs.

Unchained helps thousands of individuals and businesses by securing nearly $10 billion worth of Bitcoin.

Bitcoin Security and Scarcity Are For Everyone

Now if you don't consider yourself HNW, don't worry 'cause I'm not either. Recall that Forbes, in their original definition of "rich" for the "400" list, used to define it as "$10 million net worth and $1 million in annual income." Now I think everyone on the list is a billionaire.

In the conversation with Trey, you are still going to learn a lot about the Bitcoin investment frontier that will apply to you as you build your own family legacy and inheritance plans. You should take away key questions that you can ask your financial advisors about Bitcoin and your own "family office."

Trey helps us navigate terminology like "on-chain," self-custody, and cold storage. And he lays out the importance of knowing how you own and secure your Bitcoin, whether you bought some in a Coinbase COIN or Robinhood HOOD account, or you’re using a hardware wallet and private keys.

Your Own Personal Fort Knox

There were three highlights in my conversation with Trey that I want to preview. First, was how he seized the moment at Truist to teach the staff at all levels about what he thought was coming with Bitcoin after the "halving" in 2020. He built a slide deck he titled "Bitcoin for Bankers" which made its way throughout the organization and made him an authority as interest grew during the rally to $69,000 in 2021.

OK