eToro Group IPO: Crypto and stock trading platform’s ETOR shares make Nasdaq debut today after delay

The day has finally arrived for those hoping to get in on shares of crypto and stock trading firm eToro Group Ltd. The fintech company is holing its initial public offering, with its shares expected to begin trading on the Nasdaq Wednesday after a monthslong delay. Here’s what you need to know about eToro’s IPO.

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What is eToro?

eToro is a brokerage company. The fintech firm’s official name is eToro Group Ltd., and it offers a trading platform for people to buy and sell stocks, cryptocurrencies, and other assets.

In the financial services space, eToro’s more traditional competitors are the likes of Charles Schwab, Fidelity, and Vanguard. However, because eToro is a digital-first company, it more closely resembles other digital-first trading platforms like Robinhood.

But eToro has some differentiating features that set it apart from other trading platforms. The platform is perhaps most well-known for its “CopyTrader” feature, which allows eToro users to follow other traders and mimic their trades. The idea behind this feature is that it could help novice traders invest more successfully by replicating the moves of more seasoned investors.

Despite going public now, eToro has actually been around for a while. The company was originally founded in 2007. It is headquartered in Tel Aviv, Israel, and has offices around the globe.

eToro has a long history of attempted public offerings

Today is the first time that eToro has gone public, but it’s not the first time the company has tried to.

As noted by CNBC, the company originally tried to go public via a merger with a special purpose acquisition company (SPAC) in 2022. SPACs were all the rage in the early pandemic years, but by 2022, they had started to wane as equity markets took a fall.

Then in March of this year, eToro announced its intention to go public again—this time via a traditional initial public offering (IPO). While eToro at the time did not give a date for its IPO, it was assumed that it would happen relatively quickly.

But eToro’s IPO announcement at the end of March couldn’t have been more badly timed. It was announced little more than a week before President Donald Trump announced his disastrous Liberation Day tariffs , which sent stock markets around the world tumbling.

In April, eToro chose to delay its IPO. However, in early May, as Trump’s trade war stance had begun to soften, Bloomberg reported that eToro was once again on the cusp of launching its IPO.

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