Investing.com -- DoorDash (NASDAQ: DASH ) Inc. has terminated its voice-ordering product pilot for restaurant clients, according to Bloomberg. This decision comes a year after the company recruited from an artificial intelligence startup to enhance this product.

The cessation of the pilot was disclosed when one of DoorDash’s customers, the pizza chain Donatos, announced that it had found a new vendor. The reason given was that DoorDash was "sunsetting" its automated ordering features. A spokesperson for DoorDash confirmed on Tuesday that the company had halted the pilot at the end of April.

In response to an inquiry from Bloomberg News, the spokesperson stated, "We have a high bar for continued investment and remain guided by what customers and data tell us. We scale or wind down initiatives based on many factors including product-market fit, customer demand, and other factors."

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